Enquirer joins forces with construction film maker | Construction Enquirer News
Summary
Construction Enquirer partners with Superbeam to launch a video series showcasing innovative stories in the construction industry, aiming to enhance brand visibility and engagement.
Why It Matters
This collaboration highlights the importance of visual storytelling in the construction sector, addressing the industry's challenge of effectively communicating its value and innovations. By leveraging cinematic journalism, firms can better connect with clients and potential recruits, ultimately shaping the future of construction marketing.
Key Takeaways
- The new series will feature ten films focusing on innovation in construction.
- Superbeam aims to enhance brand storytelling through high-quality video content.
- Visual storytelling is crucial for attracting clients and recruits in the modern market.
- The series will serve as a public record of industry leaders and innovations.
- Companies are encouraged to participate and showcase their unique stories.
The new Construction Enquirer Originals series will be produced by brand storytelling specialist Superbeam. The video-led series will highlight the best the industry has to offer and how firms are shaping the future of construction. Videos are the perfect way to reach a modern audience with Superbeam bringing cinematic values to construction stories. The first set of ten films will focus on pioneering work across technology, materials, projects and people. If your company has a great story to tell Superbeam can present it in a professional film-format for maximum impact. Videos can be used across all your marketing channels and films will also be hosted on a new section of the Enquirer. Plant hire giant Flannery recently used Superbeam to tell the story of how the firm was founded. and you can view more examples of the company’s work here. Superbeam founder Tiernan Dixon said: “If a brand can demonstrate meaningful innovation, cultural leadership, or category-defining work, we want to showcase it. “The series will feature those brands truly shaping the next decade and telling these stories alongside the Enquirer will be a great pleasure. “Construction has great stories to tell but struggles to get its message across to clients or potential recruits. “This is about getting those stories out there using cinematic journalism that an audience chooses to watch – it’s such a gap in the industry and an opportunity for forward-thinking firms. “The next era belongs to the brands th...
