Gully Labs Sceaker Store / The Melange Studio | ArchDaily
Summary
The Gully Labs Sneaker Store, designed by The Melange Studio, embodies Indian street culture through its vibrant retail space, showcasing local craftsmanship and authenticity.
Why It Matters
This article highlights the intersection of retail design and cultural identity, showcasing how architecture can reflect and celebrate local heritage. It emphasizes the importance of authenticity in branding, particularly in the context of Indian street culture, which resonates with consumers seeking genuine connections to their heritage.
Key Takeaways
- The store design reflects Indian street culture and craftsmanship.
- Every design element contributes to the brand's cultural narrative.
- The retail space serves as both a shopping destination and a cultural movement.
Save this picture!© Avesh Gaur+ 23 Curated by Miwa Negoro Share ShareFacebookTwitterMailPinterestWhatsappOrhttps://www.archdaily.com/1038843/gully-labs-sceaker-store-the-melange-studio Clipboard "COPY" CopyStore•New Delhi, India Architects: The Melange Studio Photographs Photographs:Avesh Gaur Manufacturers Brands with products used in this architecture project Manufacturers: Comfort zone, Hey Concrete, KAsa Decor, Shrey Jain HVAC: Vyantech Contractor: Terraform Developers, Parminder Singh Nagi Furniture: Comfort zone Lighting: White Lighting Solutions Category: StoreDesign Team: Dhruv DV, Pranvi Jain, Madhur Bajaj, Umesh AhujaClient Name: Arjun Singh, Animesh MishraSignages: The Knight Designs, Mr. KanwarArtist: Uneditioned Art, Rahul Kumar, Uneditioned ArtTiles: Hey Concrete, Kasa decorFacade: Glyptic ArtsWood Flooring: Shrey JainCity: New DelhiCountry: IndiaMore SpecsLess Specs Save this picture!© Avesh Gaur Text description provided by the architects. The Brand & Its IdentityWhile we started designing a retail space for the brand, we perceived Gully Labs as a celebration of Indian street culture, glorified, unified, and expressed through sneakers and apparel that pay homage to Indian craftsmanship and the raw vibrancy of the streets. Every element, from design to detailing, reflects this authenticity, positioning the brand not just as a retail destination but as a cultural movement. Its brand language, rooted in local identity yet aspirational in spirit, has been seam...
