How circular construction materials can help deliver safe and affordable homes

How circular construction materials can help deliver safe and affordable homes The European PVC industry calls for regulatory frameworks that keep proven materials available and accelerate innovation in Europe’s building and construction sector to deliver on affordable housing PVC products are not only durable, affordable, but also scalable and circular, satisfying all three pillars of sustainability By VinylPlus VinylPlus, the European PVC industry’s commitment to sustainable development, is a frontrunner that has focused on sustainability and the circular economy for 25 years. 02 Mar 2026 Partner Content Share this page PVC (Polyvinyl Chloride) products are essential to Europe’s construction and infrastructure landscape. Widely used in applications such as window frames, flooring, cables, and piping systems, PVC delivers high-performance, cost-effective, and low-maintenance solutions that meet the technical demands of modern housing. Its insulation properties also contribute significantly to the energy efficiency of buildings.     With 70% of PVC products used in building and construction, and over 80% of these produced in Europe, the PVC value chain is deeply embedded in the EU’s industrial fabric. PVC products are not only durable and affordable, but also scalable and circular, satisfying all three pillars of sustainability. They are manufactured locally, have strong environmental performance, and support long-lasting, low-maintenance infrastructure.   The VinylPlus su...