Marcia Leal Hair Studio / Sarturi Gumz Arquitetos | ArchDaily

Marcia Leal Hair Studio / Sarturi Gumz Arquitetos | ArchDaily

ArchDaily 2 min read Article

Summary

The Marcia Leal Hair Studio in Jaraguá do Sul, Brazil, designed by Sarturi Gumz Arquitetos, emphasizes a spatial experience that transcends traditional commercial functions, creating a unique environment for clients.

Why It Matters

This project highlights the evolving role of commercial spaces in enhancing customer experience through thoughtful design. It reflects a growing trend in architecture that prioritizes emotional connections and personal expression, making it relevant for designers and business owners alike.

Key Takeaways

  • The studio design focuses on creating a unique spatial experience.
  • It aims to reflect the client's personality and foster emotional connections.
  • The project showcases the importance of design in enhancing customer service.

Save this picture!© João Vitor Sarturi+ 14 Curated by Susanna Moreira Share ShareFacebookTwitterMailPinterestWhatsappOrhttps://www.archdaily.com/1037904/marcia-leal-hair-studio-sarturi-gumz-arquitetos Clipboard "COPY" CopyCommercial Architecture•Jaraguá do Sul, Brazil Architects: Sarturi Gumz Arquitetos Area Area of this architecture project Area:  68 m² Year Completion year of this architecture project Year:  2025 Photographs Photographs:João Vitor Sarturi Manufacturers Brands with products used in this architecture project Manufacturers:  Alicante, Pastilhart Lead Architects: Gabriella Gumz, João Vitor Sarturi Category: Commercial ArchitectureProject Team: Gabriella Gumz, João Vitor SarturiCity: Jaraguá do SulCountry: BrazilMore SpecsLess Specs Save this picture!© João Vitor Sarturi Text description provided by the architects. The Marcia Leal Hair Studio was conceived as a spatial experience that extends beyond its commercial function, translating the project through use, perception, and the relationship established with those who experience it. Located in Jaraguá do Sul, Santa Catarina, the beauty salon occupies a fully renovated commercial unit designed to reflect the client’s authentic personality and to create an environment where time slows down and care is expressed not only through service, but also through space.

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